Something about Amy
It is difficult for me to classify my design style because it is impossible to narrow down a single style – unless one were to simply call it “Amy Chen style.” Every design has its purpose, and therefore the process of designing is a matter of both creativity and presentation according to each piece’s unique reason (its raison d’ être, so to speak). However, I am not a slave to my own style; rather, with the changing trends and fashions, I learn and adapt and adjust my style over the years and decades, assimilating what are both beautiful and practical.
Over the past few years, I have worked at several different companies in various capacities, and I have discovered that I greatly enjoy and have talent in web graphic design. My passions are the typography, website interface, and really every visual element related to web design. Specifically, I worked on color scheme and style, using my creativity to ensure that the overall design was complementary and cohesive. I spent a great deal of effort and energy on the aesthetics of the design, but without sacrificing its efficiency, leading to a beautiful, user-friendly layout; only with such a combination of beauty and functionality can a design truly be considered a successful product.
While expanding my experience in and with graphic design, I also consciously tried to help others who were in a similar position of just starting to gain valuable experience. For instance, in 2010, I volunteered to take charge of the summer interns who were employed through a special summer internship program at the company I worked for then. I had to instruct these interns from a basic skills level of software operation to understanding and creating thumbnails, up to concept presentation. I found it a greatly rewarding experience, and I continued to take charge of the interns at the different companies for which I worked since that time. Starting this year, I began a blog in order to share my past work experiences. These posts give me an opportunity to review and reconsider various issues, and I was surprised to find that the posts which drew the most viewers and comments where ones where I shared about past mistakes and failed designs. While embarrassing, this process has allowed me to reexamine any failings.