Something about Amy

It is difficult for me to classify my design style because it is impossible to narrow down a single style – unless one were to simply call it “Amy Chen style.” Every design has its purpose, and therefore the process of designing is a matter of both creativity and presentation according to each piece’s unique reason (its raison d’ être, so to speak). However, I am not a slave to my own style; rather, with the changing trends and fashions, I learn and adapt and adjust my style over the years and decades, assimilating what are both beautiful and practical.

Over the past few years, I have worked at several different companies in various capacities, and I have discovered that I greatly enjoy and have talent in web graphic design. My passions are the typography, website interface, and really every visual element related to web design. Specifically, I worked on color scheme and style, using my creativity to ensure that the overall design was complementary and cohesive. I spent a great deal of effort and energy on the aesthetics of the design, but without sacrificing its efficiency, leading to a beautiful, user-friendly layout; only with such a combination of beauty and functionality can a design truly be considered a successful product.

As a designer, I enjoy life with all of my senses: from food that is both delicious to the taste buds and to the eye, to designing my own jewelry that pleases both the eye and the touch, just to name a few of my complementary interests and activities. Furthermore, I intend to augment my study of design with classes in and studies of the skills needed by front-end web developers such as interpreting graphic visual or interaction designs in HTML code and JavaScript, creating, editing, and/or modifying templates for CMS or web development framework, programming interaction with JavaScript, among other aspects, and besides classes on these topics I also joined a book club focused on internet technologies.

While expanding my experience in and with graphic design, I also consciously tried to help others who were in a similar position of just starting to gain valuable experience. For instance, in 2010, I volunteered to take charge of the summer interns who were employed through a special summer internship program at the company I worked for then. I had to instruct these interns from a basic skills level of software operation to understanding and creating thumbnails, up to concept presentation. I found it a greatly rewarding experience, and I continued to take charge of the interns at the different companies for which I worked since that time. Starting this year, I began a blog in order to share my past work experiences. These posts give me an opportunity to review and reconsider various issues, and I was surprised to find that the posts which drew the most viewers and comments where ones where I shared about past mistakes and failed designs. While embarrassing, this process has allowed me to reexamine any failings.

Logo Design

Like other creative processes, logo design also offers limitless creative possibilities. Techniques and styles to achieve the desired goal which is to develop a unique identity for a business which also becomes its brand ambassador. My Logos can be divided into two categories: Integrate Type or Consist of a Symbol or Icon.

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Plants: image 1 0f 8 thumb
Plants: image 2 0f 8 thumb
Plants: image 3 0f 8 thumb
Plants: image 4 0f 8 thumb
Plants: image 5 0f 8 thumb
Plants: image 6 0f 8 thumb
Plants: image 7 0f 8 thumb
Plants: image 8 0f 8 thumb

Layout Design

Design the typographic solution for magazine spread and poster. Present the look with upscale and sophistcated tone. All the components must be incorporated: magazine title, article title, article copy, recipe, captions, image and page numbers.

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Senior Graphic Designer with 8 years of experience in the publishing, PR, MICE and software industries. Highly experienced in branding and typography design. Possesses a degree in Applied Graphic Design Technology and proficiency in other design related skills such as media and motion graphics and web design. I specialize in integrated branding, creative campaigns and typography, creating strategy-driven solutions for renowned brands, leading teams and those just starting out.

| experience |

Senior Graphic Designer / Resume Companion Maryland, USA

  • Improved on existing website dashboard which resulted in increased conversion rate
  • Completely created all design pages for new website: ResumeWriterDirect
  • Directly work with the Director of University Outreach through all University Career Fairs as well as assist in creating a total of 35+ partnered university pages
  • Collaborate with the SEO team and Marketing Department to identify marketing outreach opportunities resulting in new CMS and blog related pages
  • Develop sketches or wireframes into graphic designs that effectively communicate ideas
  • Provide guidance on layout, colors and styles to creative team
  • Collect and implement text documents, images, and effects that appear on design page
  • Represent Resume Companion at designer conferences and other networking events

Exhibition Outreach Coordinator / Instek Digital Taipei, Taiwan

  • Organize 3+ major events, trends, and other PR venues by researching specific need, attending exhibitions, and managing program budget
  • Design marketing materials and advertising for programs in collaboration with Outreach department
  • Design graphic material for use as ornamentation, illustration, or advertising on manufactured materials, packaging or containers
  • Confer with engineers, marketing, production, or sales departments to establish and evaluate design concepts for manufactured products
  • Track final product release to ensure that product's safety and handling qualities, market appeal, and distribution are successfully maintained
  • Recruit, train and evaluate interns to assist with programs and projects

Graphic Designer / Uniplan Corporation Taipei, Taiwan

  • Managed Graphic Design department for 5+ major projects including 2010 Taipei Flora Expo, 2010 Taiwan Trade Fair throughout China, 2011 Hakka Culinary Exhibition
  • Create the Pavilion Of Future identification for 2010 Taipei Flower Expo
  • Study illustrations and photographs to plan presentation of materials, products, or services
  • Coordinate the entire process of trade shows or work the designs from initial concept ideas
  • Briefings by gathering design concepts and new software functions research

Computer Graphic Designer / Avant PR Taipei, Taiwan

  • Produce still and animated graphics for on-air and taped portions of television news broadcasts, using Adobe After Effects
  • Develop briefings, brochures, multimedia presentations, web pages, promotional products, technical illustrations, and computer artwork for use in products, technical manuals, newsletters and slide shows
  • Lead design team for one of the candidates of the 2009 Nantou (Southern Taiwan) mayoral campaign
  • Design key visions and identifications for events, company logos, and marketing strategies
  • Present designs and reports to customers or account managers for approval, and discuss need for modification
  • Review final layouts and suggest improvements as needed
  • Present finalized ideas and concepts to clients or account managers

Graphic Designer / Detec Bike Taipei, Taiwan

  • Submit preliminary or finished artwork or project plans to clients for approval, incorporating changes as necessary
  • Prepare notes and instructions for workers who assemble and prepare final layouts for printing and painting
  • Photograph existing products and update growing catalog on website for marketing purpose

Artist / Falcon Physician Reviews Texas, USA

  • Create graphics, illustrations, and three-dimensional models to be used in teaching, such as in demonstrating anatomy, surgical procedures and USMLE step1
  • Assisted in the transition from standard learning materials to e-textbooks and digital device

Designer / Dallas Fort Worth Chinese Living News Texas, USA

  • Operate Founder and equipment to design, layout, and produce camera-ready copy
  • Collaborate with writers who create ideas, stories, or captions that are combined with designers' work
  • Manage and update clients' profiles and advertising on the Annual Yellow Pages
  • Check preliminary and final proofs for errors and make necessary corrections
| education |

Collin College

Applied Graphic Design Technology
2003 - 2005

| skills |

Design Expertise

Photoshop, Illustrator, InDesign, Adobe Creative Suite applications; Quark XPress

Multimedia Expertise

Dreamweaver, Flash, Fireworks, After Effects; Final Cut Pro; Autodesk Maya

Web Expertise

HTML5, CSS3; Sublime Text